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Why you need to know the 4Cs not just the 4Ps
My Daily Business Podcast
What Is Your Pricing Strategy?
The price is really, you know, once you've got your product established and you think, thinking, this is what we are actually going to offer. Then you determine your price, and then you have a pricing strategy. The way that you market that will be very different to, say, marketing a like a designer desk. So the place is the fourth piece you've got product price, promotion and place. And it really is about fulfilling a need or a want of the consumer,. or the customer or the client, or whatever you decide to call your people the guest.
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