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Why you need to know the 4Cs not just the 4Ps

My Daily Business Podcast

CHAPTER

The Four Seas of Marketing

If you have a standard beach umbrella, chances are the places that you are going to actually mark et will be in warmer climates. And so then you may go into a gable, where should i be, you know, marketing within that demographic? So it's likek maybe community groups, sporting groups, church groups, places where people are building communities within that area. Theyre is like, cost, communication, competitiveness, culture, connection, curation. I mean, thi's whole bunch of sea words for market. O, that sounds naughty, but,you know, the fourseas.

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