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Why you need to know the 4Cs not just the 4Ps

My Daily Business Podcast

CHAPTER

The Four Peas

The four sees, according to eric wolman, is creating. Are you creating what people actually need? And are you constantly assessing, kind of, what they can say that they need, versus what they actually do need? The second sene is curating. So it's really about thinking, you know, as a brand, we have to curate content and enable our audiences to discover new things through us.

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