Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Aug 13, 2023
In this discussion, Austin Hay, Head of Marketing Technology at Ramp and a veteran in the Martech landscape, sheds light on the evolving role of marketing technologists. He explains when companies should hire for Martech roles and shares his favorite tools for success. Austin delves into the complexities of attribution models and the importance of robust data management, while also addressing the balance between individual contributions and team dynamics. He wraps up with practical insights on 'thinking gray' for making better decisions.
01:24:37

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketing technologists play a crucial role in navigating complex ad landscapes and optimizing marketing strategies.
  • Martech is a cross-functional discipline that combines processes and systems from various disciplines to manage marketing operations.

Deep dives

The Rise of Complex Ad Networks and the Challenges for Marketers

The speaker discusses how ad networks have become more complex and sophisticated, making it harder for marketers to understand their spending. They emphasize the importance of making decisions with probabilistic data and finding other information to create models for specific audiences. This shift in the ad landscape has led to the need for marketing technologists who can navigate these complexities and optimize marketing strategies.

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