Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Integrating Technical Roles for Effective Growth Strategies

This chapter delves into the need for technical roles within growth teams, focusing on data management and tool optimization. It compares organizational structures in B2B and B2C environments, offering insights on centralized versus decentralized models for better growth strategies.

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