9min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Marketing Technology

This chapter explores the evolving landscape of Marketing Technology (Martech) and its critical role in integrating product management, engineering, and marketing. It highlights the transition of MarTech responsibilities as companies scale, emphasizing the need for dedicated roles and structured systems to manage growth effectively.

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