DTC Podcast
Ep 501: How Mid-Day Squares Scaled to $36M with Careful Costco, Costly Cocao, and a Bitcoin Supply Chain Makeover with Nick Saltarelli
Apr 21, 2025
In this insightful discussion, Nick Saltarelli, co-founder of Mid-Day Squares, reveals strategic moves that helped his brand surpass sales records at Costco. He shares how they innovatively tackled a cocoa crisis by leveraging Bitcoin for sourcing, slashing costs by 35%. Nick also highlights the transformative role of AI, especially ChatGPT, in enhancing operations. With a focus on community engagement, he details how viral roadshows created a new refrigerated snack category. This is a must-listen for operators eager to disrupt traditional growth patterns.
37:00
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Quick takeaways
- Mid-Day Squares successfully revolutionized sourcing by using Bitcoin to improve financial transactions with remote farmers, enhancing operational efficiency.
- The meticulous preparation for Costco launches, backed by community engagement, highlighted the importance of strategic partnerships in achieving record sales.
Deep dives
Innovative Financial Solutions with Bitcoin
Using Bitcoin has revolutionized how funds are transferred to remote farmers in countries like Ghana and Indonesia, which traditional banking systems often struggle to access. The ability to send smaller amounts of money quickly and securely enables entrepreneurs to build localized support networks. This method fosters collaboration and efficiency, empowering individuals to oversee agricultural processes and product quality without relying on lengthy traditional payment methods. The speaker highlights the success of building an operational network that thrives on quick and reliable financial transactions.
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