Nick Saltarelli

In this conversation, Nick Saltarelli, co-founder of Mid-Day Squares, discusses his journey in revolutionizing the chocolate industry with his functional chocolate bars. He sets ambitious targets and critiques the CPG landscape, sharing personal insights on resilience after losing his father. Nick emphasizes balancing long-term vision with daily efforts, mentorship experiences, and lessons from Chinese manufacturing. His compelling narrative reveals a commitment to authenticity and community engagement as keys to building a successful brand.

In this insightful discussion, Nick Saltarelli, co-founder of Mid-Day Squares, reveals strategic moves that helped his brand surpass sales records at Costco. He shares how they innovatively tackled a cocoa crisis by leveraging Bitcoin for sourcing, slashing costs by 35%. Nick also highlights the transformative role of AI, especially ChatGPT, in enhancing operations. With a focus on community engagement, he details how viral roadshows created a new refrigerated snack category. This is a must-listen for operators eager to disrupt traditional growth patterns.

Nick Saltarelli, co-founder of Midday Squares and a trailblazer in functional chocolate, shares his unfiltered wisdom on brand building and entrepreneurship. He emphasizes the power of storytelling as the cornerstone of brand identity. Nick also highlights the vital role of mentorship in personal and professional growth. Listeners learn about the dynamic challenges in consumer goods, the importance of intuition, and strategies to expedite fundraising. Get ready for an engaging discussion packed with passion, authenticity, and actionable insights!