From Start-Up to Grown-Up #31: Mid-Day Squares - Creating fans and not customers, building a company as a family, and the power of social media
Dec 5, 2022
Nick Saltarelli and Jake Karls, co-founders of Mid-Day Squares, along with Lezlie Karls, the chef behind their plant-based chocolate snacks, share their entrepreneurial journey. They reveal their unique strategy of building loyal fans rather than just customers. The trio discusses the challenges of breaking into major retailers and how social media has fueled their growth. They also explore the emotional roller coaster of entrepreneurship, emphasizing the importance of communication and community in their close-knit family business.
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Founding Story of Midday Squares
- Midday Squares began as two entrepreneurs, Nick and Leslie, working together after previous ventures.
- They incorporated Leslie's brother Jake for his community-building skills to launch the chocolate product.
Keys to Strong Co-Founder Relations
- Define clear roles and strengths among co-founders to build a strong partnership.
- Commit to weekly therapy and practice ego death to maintain healthy communication and trust.
Relationship Struggles and Healing
- Nick and Leslie faced a rough period where exhaustion turned communication toxic.
- Through therapy and commitment, they rebuilt safe spaces for open dialogue and strong relationship.
