Lezlie Karls

Nick Saltarelli and Jake Karls, co-founders of Mid-Day Squares, along with Lezlie Karls, the chef behind their plant-based chocolate snacks, share their entrepreneurial journey. They reveal their unique strategy of building loyal fans rather than just customers. The trio discusses the challenges of breaking into major retailers and how social media has fueled their growth. They also explore the emotional roller coaster of entrepreneurship, emphasizing the importance of communication and community in their close-knit family business.