Luxurynsight x FashionNetwork Episode 12: ‘The Art of Storytelling’ with Isabelle Gex EN
4 snips
Sep 16, 2019 Join Isabelle Gex, President of Global Fragrances at Shiseido, in an insightful discussion on luxury fragrances, visual storytelling, and brand identity. Learn about her career journey from Chanel to Shiseido, the creativity behind perfume commercials, and the French approach to luxury branding.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Journey from Biology to Marketing in the Perfume Industry
02:03 • 12min
Exploration of a Storytelling Commercial for a Masculine Perfume
13:46 • 2min
Navigating Artistic Direction and Marketing in the Fashion Industry
15:20 • 3min
Exploring the Innovation and Social Values in Cosmetics Brands from France and Japan
18:40 • 3min
Creating a New Perfume for Chanel
21:54 • 8min
French Perspective on Luxury and Branding Strategies
30:22 • 23min
Navigating the Perfume and Cosmetics Industry with a Focus on Storytelling and Innovation
52:56 • 3min