Episode 12: ‘The Art of Storytelling’ with Isabelle Gex EN
Luxurynsight x FashionNetwork
00:00
Journey from Biology to Marketing in the Perfume Industry
This chapter follows the guest's journey from studying biology to embarking on a career in the perfume industry, starting with an internship at Nestle and transitioning into marketing. They share the valuable lessons learned from working at mass market corporations, the differences between American and French business styles, and the shift in focus from brand equity to product design and aesthetics when moving to prestigious brands like Chanel No. 5.
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