Episode 12: ‘The Art of Storytelling’ with Isabelle Gex EN
Luxurynsight x FashionNetwork
00:00
French Perspective on Luxury and Branding Strategies
Exploring the French approach to luxury and branding, the chapter discusses the use of emotion, storytelling, and famous male figures in advertisements to differentiate brands. It contrasts decision-making processes in the fashion industry between American and French cultures, highlighting the adaptability of a CEO with a hybrid cultural approach. The chapter also delves into successful collaborations in the luxury sector and the unique storytelling behind various iconic perfume brands.
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