Exploration of a Storytelling Commercial for a Masculine Perfume

Our guest this week is a true Parisian and an excellent marketer, Isabelle Gex – President of Global Fragrances at Shiseido, Sr. Advisor for Luxurynsight, and the former Global President of LVMH Fragrances. Tune in to the conversation with our host, Godfrey Deeny, for an exclusive insider’s look into the business of luxury fragrances, the importance of visual storytelling and building a strong brand identity. 

This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.