Podcast Payoffs Start By Asking Who’s Not In The Room
7 snips
Jan 16, 2024 
Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight the possibility of niching down and specializing in podcasting. They also mention the significance of always being the buyer and share personal anecdotes about surrounding oneself with the right people for their work. The speakers emphasize the importance of total cash confidence and growth-oriented individuals.
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Define Your "Not" Audience
- Define who is not in your target audience for your podcast.
- Focusing on a niche audience can lead to a more engaged listener base.
Playing it Safe Kills Creativity
- Gord Vickman recounts a story of a radio station's decline.
- A new manager prioritized avoiding offense, stifling creativity and causing listener disinterest.
Always Be the Buyer
- Adopt the "always be the buyer" mentality in media and business.
- Focus on your specific needs and target audience instead of trying to please everyone.