Podcast Payoffs
Start By Asking Who’s Not In The Room
Jan 16, 2024
Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight the possibility of niching down and specializing in podcasting. They also mention the significance of always being the buyer and share personal anecdotes about surrounding oneself with the right people for their work. The speakers emphasize the importance of total cash confidence and growth-oriented individuals.
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Quick takeaways
- Selecting the right people to be in the room leads to engaging conversations and potential for niche podcast topics that resonate with a specific audience.
- Building a loyal following and establishing social proof requires patience and consistently delivering quality content.
Deep dives
The importance of selecting the right audience
The podcast discusses the significance of targeting a specific audience and choosing the right people to be in the room. It emphasizes that the focus should be on individuals who align with the core values and qualities desired in the entrepreneurial community. The podcast emphasizes that having the right people leads to an endless array of engaging conversations and the potential for niche podcast topics that resonate with a specific audience.
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