Niche Podcasts, Being the Buyer, and the Growth of Coaching

Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach^® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.

In This Episode:

• Sometimes, the smaller the niche, the bigger the market.
• Bureaucracies love solutions like lockdowns that let them catch up.
• How to wreck a radio station. Playing it safe is not how to stay at the top.
• The difference between style and fashion. (You want to find your style.)
• The freedom of cash confidence. Or, how to say no to jets and dinners.

Resources:

Always Be The Buyer By Dan Sullivan

The story of Diogenes and Alexander

Total Cash Confidence By Dan Sullivan