GameMakers Why Data Is The New Superpower In Gaming!
Jul 29, 2025
Roi Nam, CEO of Airbridge and pioneer in AI-driven monetization, joins the discussion about the shifting landscape of mobile gaming. He delves into the impact of Apple's ATT changes, highlighting the challenges marketers face and innovative strategies to adapt. Roi explains how tools like SKAN 4.0 and AirFlux can enhance user acquisition and ad monetization. The conversation also touches on boosting ATT consent rates and optimizing marketing metrics through data-driven approaches, offering actionable insights for gaming professionals aiming for growth in 2025.
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iOS Measurement Challenges and Solutions
- iOS measurement faces visibility and signal loss post-ATT which complicates UA performance tracking.
- Combining multiple approaches like SKAN, CAPI, SAN's privacy models, web-to-app, and MMM is now essential.
Nexon's CAPI Steam Case Study
- Nexon's free-to-play PC game on Steam used CAPI to send in-game signals to TikTok for better campaign targeting.
- This resulted in improved targeting accuracy and campaign performance for their looter shooter game.
Boost ATT Consent Effectively
- Focus on increasing ATT consent rates using friendly pre-prompts, customization, and asking users to consent later.
- Higher ATT opt-in gives better data visibility and improves ad platform performance significantly.