Roi Nam, CEO of Airbridge and mobile measurement expert, dives into the dynamic world of mobile gaming. He discusses the strategies to excel in 2025, emphasizing speed, monetization, and globalization as crucial drivers for growth. Roi highlights the importance of innovative user acquisition methods, such as leveraging TikTok and AI content. He also addresses the need for tailored marketing approaches when entering Western markets, noting the distinct player preferences between Asian and Western gamers.
