Why Data Is The New Superpower In Gaming!
GameMakers
00:00
Optimizing Gaming Marketing Metrics
This chapter explores measurement strategies in the gaming industry to enhance marketing effectiveness, focusing on visibility and signals. It discusses various tools and techniques, including A/B testing and signal engineering, to improve campaign optimization and audience targeting. The chapter also highlights case studies and the evolution of strategies such as web-to-app conversions and SCAN, emphasizing the importance of data-driven decisions in maximizing return on advertising spend.
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