Why Data Is The New Superpower In Gaming!
GameMakers
00:00
Navigating iOS 14.5: Advertising in a New Era
This chapter explores the dramatic effects of Apple's iOS 14.5 update and the App Tracking Transparency (ATT) feature on mobile marketing performance measurement. It highlights the challenges marketers face, including visibility and signal loss, while outlining innovative strategies and tools for adapting to the evolving landscape. The discussion emphasizes the critical role of data signals, particularly for user acquisition in gaming, and contrasts the differing data tracking capabilities between iOS and Android platforms.
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