SPARKED How to Stay Creatively Relevant in the Age of AI | Mitch Joel
May 6, 2025
Mitch Joel, a marketing visionary and co-founder of ThinkersOne, dives into the fascinating intersection of AI and creativity. He introduces his 'PACE' framework, which encourages using AI to enhance, rather than replace, human creativity. Mitch emphasizes that technology should foster personal expression and collaboration. He also explores the evolving concept of 'taste' in creative processes and highlights the significance of agency for creatives in an AI-driven landscape, advocating for thoughtful engagement and continuous self-discovery.
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AI Expands Creative Palate
- AI enhances creativity by expanding your palate and taste through iterative engagement.
- Using AI interactively deepens your understanding and acceptance of diverse creative ideas.
Direction Beats Speed
- Speed is less important than direction and momentum in adapting to rapid technological change.
- Focus on where you want to go and building progress consistently in that direction.
Milton Glaser's Evolving Style
- Milton Glaser refused to be known by a fixed style throughout his career.
- He trusted his evolving mind to create deeply compelling and varied work for clients.
