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#3: Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers

Feb 27, 2017
Andréa Mallard, Chief Marketing Officer at Omada Health, discusses the integral role of design as a unifying force in organizations. She argues that everyone, not just designers, can contribute to the design process, enhancing storytelling and customer experiences. Mallard emphasizes the importance of empathy in user feedback, particularly in healthcare, and advocates for diverse perspectives to foster innovation. She also stresses collaboration with healthcare professionals to ensure effective and inclusive solutions, reshaping the future of design.
58:46

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Quick takeaways

  • Design is essential across all levels of an organization, promoting an inclusive culture where every employee contributes to user experiences.
  • Demonstrating design's impact through practical examples helps non-designers appreciate its value, fostering acceptance of design principles company-wide.

Deep dives

Design as a Discipline

Design is conceptualized as a vital discipline that extends beyond being a mere departmental task. It is emphasized that design should not be relegated to a group of specialists, but instead should permeate throughout the entire organization. Every employee, from the CFO to the marketing team, is involved in design decisions that affect user experiences. This inclusive mindset towards design fosters a culture where everyone recognizes their role as a designer, thus enhancing the overall customer experience.

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