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#3: Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers

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Empathy in User Feedback

This chapter explores the transformative insights gained from IDEO, contrasting traditional market research with innovative, empathetic approaches to user feedback. It emphasizes the necessity of deeply understanding users in the healthcare sector, integrating design principles, and advocating for outcomes-based pricing to enhance the user experience.

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