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#3: Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers

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The Power of Design and Storytelling

This chapter explores the essential role of design in organizations, emphasizing that everyone can contribute to the design process, not just professional designers. It discusses how effective storytelling techniques can transform communication and enhance customer experiences, drawing parallels with successful narratives from cinema. The chapter also highlights the importance of human connection in storytelling, encouraging creativity and innovation through diverse experiences.

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