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Rapid growth can create significant challenges for startups as they transition from the startup phase to a scale-up one. Many new organizations struggle to maintain profitability while managing increased demand and cash flow. This stage, referred to as the scaling phase, often begins after a startup has achieved product market fit but lacks the necessary strategies to achieve profit market fit. As highlighted in discussions about various failures, some companies, despite positive growth, can fail to serve customer demand effectively, which can lead to their downfall.