3min chapter

HBR On Strategy cover image

How to Scale a Start-Up

HBR On Strategy

CHAPTER

The Crucial Role of Culture in Scaling Startups

This chapter highlights the essential role that organizational culture plays in enabling startup scalability. It contrasts the proactive cultural strategies of successful companies like ThreadUp and Netflix with the often-overlooked cultures in larger enterprises, underscoring the importance of fostering a positive culture from the outset.

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