11min chapter

HBR On Strategy cover image

How to Scale a Start-Up

HBR On Strategy

CHAPTER

Navigating the Scaling Challenge

This chapter explores the vital scaling phase of startups, emphasizing the importance of confirming product and profit market fit before pursuing growth. It discusses the extrapolation phase, common pitfalls such as demand management and capital constraints, along with lessons learned from both successful and failed ventures. The chapter also highlights the significance of strategic planning, go-to-market strategies, and investment considerations in achieving sustainable growth.

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