6min chapter

HBR On Strategy cover image

How to Scale a Start-Up

HBR On Strategy

CHAPTER

Strategies for Scaling E-Commerce Success

This chapter explores the growth strategies of a leading e-commerce furniture platform, from niche beginnings to a cohesive brand aimed at boosting customer loyalty. It also examines logistics challenges related to dropshipping and product commoditization, emphasizing solutions to enhance customer satisfaction.

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