The Art of Selling Online Courses

205 $124,717 in 30 days with This Simple Funnel

12 snips
Nov 11, 2025
Boris Mez, a funnel expert at Data-Driven Marketing, shares his journey of helping a guitar teacher earn $124,717 in just 30 days. He emphasizes the power of simplicity, revealing that a new course, a decent sales page, and effective bonuses were key. Boris discusses the importance of using survey data to identify audience needs and the significance of transparency in pricing. Unexpectedly, a lower-than-average order bump still added significant revenue. His insights challenge complex marketing myths, proving that solid fundamentals yield extraordinary results.
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ADVICE

Validate Demand With Surveys First

  • Do run surveys and research to pick a course topic with clear demand before creating it.
  • Validating demand simplifies copywriting and greatly increases launch success.
ANECDOTE

Built A New Course Quickly

  • Boris and team built a brand-new course in six weeks with an A-player creator.
  • Fast execution plus following a proven system produced the rapid launch results.
ADVICE

Make The Offer Transparent

  • Do present the offer transparently with clear deliverables, bonuses, and a launch discount.
  • Make instant value and next steps obvious to reduce friction for new buyers.
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