Boris Mez, a funnel expert at Data-Driven Marketing, shares his journey of helping a guitar teacher earn $124,717 in just 30 days. He emphasizes the power of simplicity, revealing that a new course, a decent sales page, and effective bonuses were key. Boris discusses the importance of using survey data to identify audience needs and the significance of transparency in pricing. Unexpectedly, a lower-than-average order bump still added significant revenue. His insights challenge complex marketing myths, proving that solid fundamentals yield extraordinary results.