374: Joe Wells of Fair State Brews Lagers, Ales, and More With Texture and Occasion in Mind
Aug 17, 2024
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Joe Wells, head brewer at Fair State Brewing Cooperative, is a pioneer in crafting unique American lagers using alternative grains. He shares his innovative techniques, like utilizing corn grits and rice flour for light, flavorful beers. The conversation shifts to the artistry of blending aromas, drawing parallels to perfume-making. Wells also dives into the emerging trend of hemp-derived THC beverages, addressing flavor balance and consumer appeal. With a nod to tradition, he emphasizes a thoughtful approach to brewing that matches flavor with occasion.
Joe Wells emphasizes using alternative grains like corn and rice to craft innovative American lagers that celebrate local traditions.
Fair State Brewing has successfully navigated market challenges by diversifying its offerings, including a shift to experimental hazy IPAs and THC-infused beverages.
Collaboration with other breweries at Fair State enhances creativity and quality, fostering an environment of shared knowledge and experimentation.
Deep dives
Exploring the Fair State Approach to Lager Brewing
The Fair State approach to brewing focuses on crafting American lager beers with alternative grains and local ingredients. This innovative method seeks to highlight the history of American lager while incorporating contemporary brewing techniques. By utilizing American malts and adjuncts like corn and rice, brewers create unique flavor profiles that reference regional traditions. The emphasis is on producing lagers that authentically represent the local context, rather than merely replicating European styles.
The Journey of Fair State Brewing
Fair State Brewing Cooperative has evolved significantly since its inception, growing from a small taproom into a production facility serving over a dozen states. It started with a focus on traditional styles before adapting to changing market demands, including a notable venture into hazy IPAs. The brewery's dedication to innovation is reflected in its experimentation with various beer styles, such as lagers infused with alternative grains. Fair State’s successful transition showcases its ability to navigate challenges such as distributor changes and the impacts of the COVID-19 pandemic while maintaining a commitment to quality.
Innovative Use of Alternative Grains in Beer
Fair State has begun using alternative grains, including corn grits and rice flour, in its brewing process to create distinct lagers. This method involves a cereal mash technique that enhances the flavor and improves the texture of the beers. For example, the brewery's exploration of cereal mashes helps achieve the desired sweetness and mouthfeel characteristic of American lagers. The incorporation of these grains not only showcases creativity but also pays homage to the historical roots of American brewing.
The Impact of Collaboration on Brewing
Collaboration plays a pivotal role in the creative process at Fair State Brewing. Working with other breweries, such as Hopewell and Pint House, allows for the exchange of ideas and techniques that enhance the quality and innovation of the beers produced. These partnerships have yielded unique beers that embody the distinctiveness and creativity of the craft brewing community. Such collaborations foster a sense of camaraderie among brewers while promoting a spirit of experimentation and shared knowledge.
Embracing THC Beverages: A New Frontier
Fair State Brewing has expanded its offerings to include THC-infused beverages, reflecting the growing trend in the beverage industry. These products aim to resonate with beer lovers by providing a familiar yet alternative experience that doesn't overshadow traditional beer consumption. The integration of cannabis beverages opens new avenues for social engagement, allowing consumers to enjoy both beer and THC products in a communal setting. This innovative approach contributes to the brewery’s adaptability and forward-thinking mindset amidst evolving consumer preferences.
Fair State Brewing Collective head brewer Joe Wells has a deep love of tradition but no fear of the future, and the brewer’s multiple focuses on everything from pale lager and modern IPA to sparking hemp-derived THC beverages is evidence of such. The point is matching flavor and experience to occasion, and Wells thinks about the entirety of that engagement when designing beers and beverages.
In this episode, recorded on the eve of the World Brewing Congress in Minneapolis, Wells talks about:
brewing classic lager with American grains and ingredients
embracing the cereal mash with corn grits and rice flour for lighter beers that don’t sacrifice character
lager brewing with American Noble hops
using Columbus cryo in lager and IPA
dialing in Tetra for foam retention in adjunct lagers
using the cheapest ingredients as expensively as possible
triple decoction and its place in the certain beers
debunking conical versus horizontal lager fermentation
dank and sticky West coast IPA
layering aromas like perfumers
designing and making interesting hemp-derived THC beverages
And more.
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