Joe Wells, head brewer at Fair State Brewing Cooperative, is a pioneer in crafting unique American lagers using alternative grains. He shares his innovative techniques, like utilizing corn grits and rice flour for light, flavorful beers. The conversation shifts to the artistry of blending aromas, drawing parallels to perfume-making. Wells also dives into the emerging trend of hemp-derived THC beverages, addressing flavor balance and consumer appeal. With a nod to tradition, he emphasizes a thoughtful approach to brewing that matches flavor with occasion.