Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427
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Oct 10, 2025 Caity Bransby, the Head of Social for StubHub, shares her journey from pitching her college's first Instagram account to leading social media for a major brand. She talks about the importance of moving quickly with cultural trends and keeping a creative grip on content rather than getting bogged down in meetings. Caity emphasizes posting consistently, prioritizing quality over quantity, and the power of active community management to engage fans. Her insights reveal how to build a successful career in social media while riding the wave of viral moments.
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College Instagram Sparked A Career
- Caity started running Cal State Long Beach's first Instagram at 19 and built practical experience while still in school.
- That early work led to roles at Honda and NBC and eventually to leading social at StubHub.
Always Be Posting
- Start posting now and build niche fan accounts to prove you can run social media.
- Convert personal accounts to business and show measurable performance to attract hires.
Social Is Short-Form Production
- Social work is production: filming, editing, hooks, and platform-specific captions matter most.
- Some skills are teachable, but cultural instinct comes from practice and being in the weeds.