Caity Bransby

Caity Bransby, the Head of Social for StubHub, shares her journey from pitching her college's first Instagram account to leading social media for a major brand. She talks about the importance of moving quickly with cultural trends and keeping a creative grip on content rather than getting bogged down in meetings. Caity emphasizes posting consistently, prioritizing quality over quantity, and the power of active community management to engage fans. Her insights reveal how to build a successful career in social media while riding the wave of viral moments.