Running social for StubHub sounds like the dream gigâand Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her schoolâs first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to âmove at the speed of culture,â build a career from your phone, and stay cool under the viral spotlight.
Best Moments:
(01:34) How a college Instagram experiment became a career running social for StubHub
(07:05) âAlways be postingââwhy action beats perfection every time
(11:40) What âmoving at the speed of cultureâ really means when you work for a major brand
(14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings
(18:10) The secret to viral posts: follow instinct, not quotas
(23:14) How active community management keeps StubHub top of mind with fans
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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