How Microsoft, Amazon, and T-Mobile use big bets to build durable businesses

This week on the GeekWire Podcast, our guests are John Rossman and Kevin McCaffrey, authors of the new book, "Big Bet Leadership."

It's a playbook for business leaders to systematically make bets in a way that reduces risk and increases long-term flexibility. The book draws lessons from the likes of Microsoft, Amazon, T-Mobile and SpaceX, while also leaning heavily on the first-hand experience of the authors overseeing and implementing big bets. 

With GeekWire co-founder Todd Bishop; Audio editing by Curt Milton.

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