GeekWire
How Microsoft, Amazon, and T-Mobile use big bets to build durable businesses
Mar 2, 2024
Explore how companies like Microsoft, Amazon, and T-Mobile make bold moves and big bets in business for long-term success. Learn about the importance of adaptability in the hyper-digital age and creating an environment for innovation. Dive into the challenges and opportunities of navigating big bets and transformations, while focusing on strategic decision-making and market advantages.
46:04
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Quick takeaways
- Making big bets involves high risks but companies like Microsoft and T-Mobile demonstrate the transformative power of early strategic moves.
- Successful big bet leaders prioritize speed, dedication, and disciplined experimentation to sustain impactful transformations in a competitive market.
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Importance of Making Big Bets
Companies like T-Mobile set the pace for making significant moves called Uncarrier Moves every 3-6 months, outpacing competitors. In the hyper-digital era, characterized by rapid change and disruption, bold actions are crucial for success. Despite the high failure rate of big bets, companies need to take more risks to stay ahead. Historical examples like Microsoft, T-Mobile, and Amazon showcase the transformative power of early and strategic big bets.
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