How to Get the Most out of Your Crowdfunding Campaign with Andrew Lowen and Sean Bradford
May 4, 2022
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Experts discuss maximizing crowdfunding success through strategic marketing, engaging backers, and leveraging community involvement. They emphasize the importance of quality gameplay and art in board game design, addressing weaknesses promptly, and implementing essential hygiene factors. Humanizing backer interactions and effective crowdfunding strategies are key for a successful campaign.
Transparent shipping estimates make crowdfunding campaigns more attractive to backers by factoring in shipping costs.
Engage backers with stretch goals, daily unlocks, and social goals to enhance community involvement and excitement.
Pre-marketing strategies, community engagement, and personalized interactions are key to a successful crowdfunding campaign.
Deep dives
Importance of Subsidizing Shipping Costs and Knowing Manufacturing Numbers
When planning a crowdfunding campaign, it is crucial to know your manufacturing costs and understand shipping expenses. Subsidizing shipping costs by factoring them into the game's price can make the shipping seem less daunting to potential backers. By burying some of the shipping costs in the margin and offering a transparent shipping estimate, creators can make their campaign more attractive.
Enhancing Backer Engagement Through Stretch Goals and Daily Unlocks
In a crowdfunding campaign, stretch goals and daily unlocks play a key role in engaging backers and maintaining interest. By offering stretch goals that gradually unlock additional content or features in the game, creators encourage backers to stay connected and help build excitement throughout the campaign. Daily unlocks and interactive elements like gaming contests or puzzles further enhance engagement and interaction within the community.
The Strategic Implementation of Social Stretch Goals for Community Engagement
Social stretch goals play a significant role in involving the community and fostering a sense of collaboration among backers. These goals go beyond monetary achievements and focus on creating a shared experience for backers to work together towards a common goal. By gamifying social interactions and encouraging participation, creators can deepen community engagement and create a sense of camaraderie throughout the campaign.
Pre-Marketing Strategies and Building an Engaged Community
Prior to launching a crowdfunding campaign, creators should focus on pre-marketing strategies to build an engaged and enthusiastic community. Initiatives like organic marketing, community engagement through social media platforms, and actively seeking feedback can help creators gauge interest and ensure a successful campaign launch. Testing the waters and assessing community excitement can provide valuable insights into the campaign's potential for success.
Importance of Community Engagement in Crowdfunding Campaigns
Engaging with your community is crucial for the success of a crowdfunding campaign. By actively addressing questions and feedback, creators can make backers feel heard and valued, leading to increased support and enthusiasm for the project. Treating backers as individuals with opinions and needs, rather than just sources of funding, fosters a sense of belonging and connection within the community. This personalized approach can not only enhance the crowdfunding experience but also result in long-term support and loyalty from backers.
Key Factors Influencing Crowdfunding Success
Success in crowdfunding campaigns relies on various key factors. Ensuring the quality of the game itself is paramount, as even the most effective marketing strategies cannot compensate for a subpar product. Maintaining consistency in art direction, engaging the community before the launch, and promptly communicating the launch date are essential elements. Additionally, aligning marketing messages with the core appeal of the game and addressing cancellations with empathy and understanding are critical for maximizing campaign success.
