Building an Engaged Community for Crowdfunding Success

The chapter stresses the need to engage with the community early in game development, focusing on social media interactions, feedback collection, event attendance, and email gathering. It shares a success story of leveraging pre-marketing efforts for a successful campaign. Emphasis is placed on metrics like email open rates and Facebook group activity to gauge community readiness for crowdfunding, as well as strategies for managing communication on platforms like Gamefound and handling changes in Facebook ads targeting.