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How to Get the Most out of Your Crowdfunding Campaign with Andrew Lowen and Sean Bradford

The Board Game Design Lab

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Maximizing Success in Kickstarter Campaigns

This chapter explores the strategies and challenges involved in managing a successful Kickstarter campaign, emphasizing the need to engage backers, maintain momentum, and plan for long-term success beyond the initial crowdfunding event. It discusses key tactics like building a loyal fan base, optimizing shipping costs, and realistic pricing structures to maximize profit and growth. The chapter underscores the importance of strategic planning, transparency, and understanding backers' psychology for a prosperous crowdfunding campaign.

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