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How to Get the Most out of Your Crowdfunding Campaign with Andrew Lowen and Sean Bradford

The Board Game Design Lab

CHAPTER

Maximizing Success in Kickstarter Campaigns

This chapter explores the strategies and challenges involved in managing a successful Kickstarter campaign, emphasizing the need to engage backers, maintain momentum, and plan for long-term success beyond the initial crowdfunding event. It discusses key tactics like building a loyal fan base, optimizing shipping costs, and realistic pricing structures to maximize profit and growth. The chapter underscores the importance of strategic planning, transparency, and understanding backers' psychology for a prosperous crowdfunding campaign.

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