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The Home Service Expert Podcast
Inside The Franchise Playbook: From Startups to Scalable Empires
Jun 7, 2024
Dan Claps, CEO of Voda Cleaning & Restoration, discusses franchising strategies, local service ads, lead generation. Topics include emotional aftermath of selling a business, restoration industry insights, building a supportive franchise network, optimizing lead categorization, customer trust, and exceptional customer experience.
01:32:09
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Quick takeaways
- Franchisees need evolving support from initial to established stages, requiring capital-intensive strategies.
- Robust support structures for franchisees include personalized coaching and building success coach teams.
Deep dives
Compounding Business Growth through Franchising
Franchisors experience scale expansion with growing units and royalties. Franchisees' businesses compound, and the 7% royalty grows alongside them. The initial support needed by new franchisees gradually transitions to a different kind of support as they become more established, requiring a capital-intensive approach.
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