For The Long Run: Exploring the Why Behind Running
This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods
Dec 20, 2024
Laura Jorgensen, a former pro cyclist with over 50 podium finishes, co-founded Fuel Goods to simplify sports nutrition. She shares her journey from college basketball to endurance sports, highlighting how challenges fueled her entrepreneurial spirit. Discover the origins of the Fuel Goods RunnerBox and the impact of community support. Laura emphasizes the importance of proper nutrition for runners and how personal growth intertwines with athletic pursuit. Tune in for insights on embracing simplicity, navigating business uncertainties, and redefining success.
54:04
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Quick takeaways
- Laura Jorgensen's journey illustrates the transition athletes often face as they adapt to new sports and overcome challenges.
- Fuel Goods simplifies endurance nutrition by providing easily accessible and enjoyable resources, enhancing runners' experiences and performance.
Deep dives
The Importance of Nutrition for Runners
Nutrition plays a crucial role in a runner's performance and overall experience. Many runners struggle with feeling unwell during their runs due to improper fueling or lack of preparation, which can create barriers to achieving their goals. By emphasizing easy access to nutritional products and removing obstacles, runners can focus on their training and enjoy their running experience more. This approach promotes sustainability in running while encouraging athletes to control the variables they can manage, like their nutrition.
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