Laura Jorgensen, a former pro cyclist with over 50 podium finishes, co-founded Fuel Goods to simplify sports nutrition. She shares her journey from college basketball to endurance sports, highlighting how challenges fueled her entrepreneurial spirit. Discover the origins of the Fuel Goods RunnerBox and the impact of community support. Laura emphasizes the importance of proper nutrition for runners and how personal growth intertwines with athletic pursuit. Tune in for insights on embracing simplicity, navigating business uncertainties, and redefining success.
