Think Fast Talk Smart: Communication Techniques 86. Building Habits: The Key to Lasting Behavior Change
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Apr 18, 2023 
BJ Fogg, a research associate and adjunct professor at Stanford, discusses the surprising ease of forming habits when approached correctly. He emphasizes that habits are driven by emotion, not just repetition. Fogg shares insights on using prompts effectively to initiate change and stresses the importance of celebrating small victories. He also talks about making exercise enjoyable to foster long-term commitment and highlights the significance of simplifying communication, especially for younger audiences.
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Fogg Behavior Model
- Behavior occurs when motivation, ability, and a prompt converge simultaneously.
- If any element is missing, the behavior won't happen.
Information-Action Fallacy
- The information-action fallacy assumes that information changes attitudes, leading to behavior change.
- This is unreliable; attitude change doesn't guarantee behavior change.
Specificity in Behavior Change
- Define specific behaviors instead of abstract outcomes.
- For example, choose a specific book to read instead of aiming to "read more".
