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Think Fast Talk Smart: Communication Techniques
86. Building Habits: The Key to Lasting Behavior Change
Apr 18, 2023
20:08
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Quick takeaways
- Habit formation is influenced by emotions, not just repetition of actions.
- Prompts play a crucial role in behavior change, and their design can effectively facilitate desired behaviors.
Deep dives
The Information Action Fallacy and Behavior Change Model
The podcast discusses the concept of the information action fallacy, which challenges the idea that simply providing information can change behavior. The behavior change model proposed by B.J. Fog consists of three components: motivation, ability, and prompt. A behavior occurs when these three factors are present simultaneously, and if any of them is missing, the behavior does not happen.
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