The Journey with Morgan DeBaun

The Secrets to a Top-Ranking Podcast: A Conversation with Hala Taha

Apr 23, 2024

Hala Taha, CEO of YAP Media, shares podcasting success secrets with Morgan DeBaun, discussing LinkedIn influence, monetization strategies, brand safety, remote team building, audience growth tactics, and entrepreneurship topics.

51:15

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Episode guests

Hala Taha

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Episode notes

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Quick takeaways

Utilizing SEO and keywords in titles boosts discoverability and audience growth.

Collaborating for commercial swaps aids revenue growth and audience expansion.

Episode length and engaging content impact revenue generation and audience retention.

Deep dives

SEO and Keywords Strategy for Monetization

Utilizing search engine optimization and relevant keywords in podcast titles and episode names can significantly impact discoverability and audience growth. Podcasters can strategically choose titles with keywords that attract listeners and enhance monetization opportunities through better visibility.

Intro

3min

Journey from Radio to Podcasting and Leveraging LinkedIn Influence

20min

Challenges and Strategies in Influencer Marketing

8min

Monetizing Podcasts through Cross-Channel Campaigns

8min

Building Teams Overseas and Finding the Right Video Editor

8min

Strategies for Building and Growing a Podcast Audience

6min

A Conversation about a Top Entrepreneurship Podcast and Diverse Topics

3min

This week, Morgan DeBaun is sitting down with Hala Taha, host of Young and Profiting Podcast and CEO of YAP Media. Together, they are discussing all things podcasting, from setting a podcast up for success to what it takes to monetize a show.

In the episode, Hala shares her journey from her roots in radio to becoming a leading figure in the podcasting industry. She lays out how she got her first few podcast and social media clients, and what inspired her to create her now-thriving podcast network. Hala also unveils the secrets behind her podcast's success, from her intentional utilization of LinkedIn to her commitment to showing up within the podcast apps.

Moreover, Hala provides a behind-the-scenes look into the monetization strategies that her network uses to secure advertisements for podcasts like The Journey. Morgan and Hala discuss brand safety in the podcasting sphere, as well as how they've each handled hiring creatives for their respective businesses.

Tune in to hear exactly what it takes to find success in the podcasting world, and learn from the exemplary experiences of Hala and Morgan along the way. Don't forget to leave a rating and review to show your support for the show!

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The Journey with Morgan DeBaun

The Secrets to a Top-Ranking Podcast: A Conversation with Hala Taha

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

SEO and Keywords Strategy for Monetization

Commercial Swaps for Revenue Growth

Stand Out in Format and Content for Revenue Generation

Evolution of Podcast Titles for Branding and SEO

Utilizing International Teams for Cost-Effective Talent Acquisition

Remember Everything You Learn from Podcasts