8min chapter

The Journey with Morgan DeBaun cover image

The Secrets to a Top-Ranking Podcast: A Conversation with Hala Taha

The Journey with Morgan DeBaun

CHAPTER

Challenges and Strategies in Influencer Marketing

Discussion on the challenges faced by full-time influencers regarding audience engagement and revenue, emphasizing the importance of authenticity in promoting products. Insights on maintaining integrity in brand deals for podcasters, creators, and influencers by aligning with audience interests and values, and strategies for pitching podcast shows to sponsors through agencies and direct deals.

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