8min chapter

The Journey with Morgan DeBaun cover image

The Secrets to a Top-Ranking Podcast: A Conversation with Hala Taha

The Journey with Morgan DeBaun

CHAPTER

Monetizing Podcasts through Cross-Channel Campaigns

The chapter delves into the strategies for monetizing podcasts through cross-channel campaigns, emphasizing the importance of brand safety and expanding beyond audio to reach a broader audience. Discussing the benefits of simulcasting on platforms like LinkedIn Live, the conversation highlights the significance of consistent engagement and building a strong podcast audience for securing brand deals.

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