Joining the discussion are Kaya Urieff, a reporter on Snap and the creator economy, Simon Owens, a media newsletter writer, Matt Navarra, an independent journalist, and Corinne Podger, a digital media consultant. They tackle the struggles of Snap amidst fierce competition from TikTok. The conversation also delves into Substack's financial dynamics and the evolving landscape of monetization for creators. They emphasize the need for diversification and innovation within the creator economy and share insights on the challenges of navigating platforms and the impact of AI on creativity.