Snap's Struggles in a Competitive Landscape

This chapter explores the challenges Snap faces, including a 20% staff layoff and the impact of TikTok on its teenage user base. Discussing its shift in identity and attempts at restructuring, the conversation sheds light on how Snap is navigating the evolving social media landscape amidst competition and changing advertising dynamics. The chapter also contrasts Snap's challenges with those of other tech giants like Meta, reflecting on broader industry shifts and the future of monetization for creators.