Navigating the Creator Economy: Platforms and Challenges

This chapter explores the dynamic landscape of content creation platforms, focusing on the differences between commerce-oriented options like Shopify and content distribution platforms like Substack and Twitter. The speakers discuss the critical tools needed for audience engagement and the challenges of monetization and community building in the evolving digital economy. Key reflections include concerns over platform sustainability and the agility required for creators to thrive amid shifting financial incentives and competitive pressures.