Navigating the Shifting Creator Economy

This chapter explores the complexities and evolving landscape of the creator economy, emphasizing the need for influencers to diversify their income streams across various platforms. It discusses the challenges and changes in monetization opportunities, particularly focusing on Instagram and contrasting it with other platforms like Twitter and Substack. Additionally, the chapter reflects on the impact of macroeconomic factors on creators and media companies, highlighting the necessity for sustainable practices in an increasingly competitive market.